Home NEWS Maple Leafs reveal jersey ads for first time ever ahead of new season

Maple Leafs reveal jersey ads for first time ever ahead of new season

by universalverge

The Toronto Maple Leafs have revealed a brand new sponsored sweater patch that will likely be displayed on the staff’s jerseys for the upcoming season.

The staff introduced a multi-year settlement with the Dairy Farmers of Ontario (DFO), and can show a ‘Milk’ patch on its residence, away, and alternate jerseys throughout every recreation of the 2022-2023 season.

It’ll mark the primary time ever the membership has displayed ads on participant’s sweaters. The staff lately added a sponsor patch to participant’s helmets, asserting a partnership with TikTok forward of the beginning of final yr.

The ‘Milk’ patches will seem on the upper-right chest of the sweater. Based mostly on images of the brand new jerseys, the patch will seem in white lettering on the Leafs’ residence blue sweaters, and in blue lettering on the street whites.

Toronto Maple Leafs 'milk' patch

A lot of the NHL is anticipated to comply with swimsuit for this season, and a few groups already had sponsored patches on their sweaters earlier than the tip of final yr.

Jersey ads have been commonplace in worldwide soccer for a few years and have lately began to realize traction in North American skilled sports activities. Each NBA staff had a sponsored patch on their uniforms through the 2021-2022 season.

NHL commissioner Gary Bettman publicly expressed his opposition to the concept as lately as 2016, saying that the league would should be dragged “kicking and screaming” earlier than it embraced adverts on sweaters.

The feedback got here earlier than the league handled back-to-back years of stunted income introduced on by the COVID-19 pandemic.

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The Washington Capitals grew to become the primary NHL staff to embrace the jersey patches final yr. The staff’s take care of Capital One was reportedly price $10 million yearly.

The Leafs say the brand new partnership will embrace DFO offering 5,000 tickets to the sport to group youth teams, “offering extra entry to hockey for younger followers who won’t in any other case have the chance to attend a Maple Leafs recreation.”

The brand new sponsored jersey will make its debut when the staff opens its pre-season schedule with a doubleheader towards the Ottawa Senators at Scotiabank Enviornment on Sep. 24.

The Leafs open the common season on Oct. 12 in Montreal.

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