The teaser of JAI BHEEM APP was launched on the twenty fifth September 2021 on the Mid-day Icon Awards occasion that was held in Dubai. The First Look of the Brief-Video app fell `nothing brief` of making an enormous buzz within the worldwide area amidst movie celebrities and even the worldwide media current on the occasion. Suhail Galadari, Co-Chairman of Galadari Brothers graced the occasion together with Bollywood stars Vivek Oberoi, Neha Sharma, Aditi Rao Hydari, Zarine Khan, Sandeepa Dhar, Daisy Shah and Dr Bu Abdullah.
“We’re launching an App – and it’s a `Large App` for Brief Movies as we want to hone the abilities of the youth in small cities throughout our nice nation, that don’t get the chance to precise their creativity and we purpose to encourage them to make a profession out of it by sharing the income with these whose movies go viral and the properly performing brief movies. We wish to make them perceive the seriousness of profession in leisure in addition to make them our ‘Income companions’.”
“JAI BHEEM app will actually unleash the creativity of youth and hand-hold to steer them into worldwide competitors,” says Girish Wankhede, the CEO of the app who has been within the enterprise of leisure for the final 20 years, having personal experience and robust basis to handle the app.
“Our app offers brief video creators the area to connect with anyone throughout the globe to create your id,” reveals Wankhede concerning the App that’s managed by a board of administrators that purpose to create a worldwide footprint by addressing worldwide press in Dubai … “because the app customers might be from any nook of globe. I’m overwhelmed by the massive response in Dubai,” he talked about.
The primary look has been launched in Dubai to make it a World entity. Having an understanding of Cinema exhibition and OTT enterprise, Wankhede goals to push the envelope additional by creating a distinct segment viewers and a mass attraction for the app that, he additional claims, “It would cater to the plenty in addition to courses because it has one thing for everyone. Our app has all the perfect options of all apps and the USP is that it has the mixture of leisure and entrepreneurship.”
Right here is an unique chat with Girish Wankhede:
What’s the concept behind launching the JAI BHEEM app?
JAI BHEEM app is solely and solely an app for SHORT VIDEOS. There’s a large area in apps for brief movies that has not but been tapped in a greater means. There are huge selections of lengthy video apps or OTT Platforms in India and world over these are catering to massive movies and are nonetheless mushrooming by the day. However there isn`t any app catering to creators of brief movies who’re plentiful throughout the globe and for the viewers of shorts. Therefore this has created a possibility within the brief video apps format.
Wasn`t TikTok an app for shorts?
Sure. However that was up to now. When TikTok was allowed to function in India, it used to gratify the creators of brief movies as there are a big numbers of brief video creators unfold throughout our nation . However now that TikTok has been banned in India, it has created a vacuum on this specific area.
There are already some present apps catering to this area. Proper?
I can say that there are a couple of different Indian apps for shorts. There may be MX Takatak that’s owned by a publication home and it claims to have over 100 million subscribers. Isn`t that an enormous quantity? In addition to this there are different brief kind video like Mauj, Josh and Chingari . Chingari boasts of Salman Khan as their model ambassador. The brief video app area is turning into hotter.
Then, what’s your private opinion?
There are individuals who wish to spend much less time on watching on video apps but they yearn for giant leisure. Small towners are very artistic they usually don`t have the chance to showcase their expertise. Due to this fact brief kind video format is one platform that has created a market the place children from all strata of the society like B Tier city and C tier cities can showcase their expertise and get acknowledged and gratified.
So are you able to create a contest together with your brief video app with different present gamers?
The JAI BHEEM app has been created in the identical area of Mauj, Chingaari and Takataks of the world however we don’t see it as a contest. There may be room for everyone. We’re catering to this area as there’s large pool of expertise all throughout the nation.
As quoted by an actress – what works for the folks is Leisure, Leisure and Leisure. Your remark.
I agree together with her however we’re right here with an added edge. JAI BHEEM app will now redefine the Es within the enterprise. This app won’t solely discuss leisure as proper now the opposite brief video apps have leisure as their precedence, their base and spine. Whereas, in our brief video app, we can be additionally specializing in ENTREPRENEURSHIP other than ENTERTAINMENT. Because it’s simply the First look launch , it’s higher to attend for extra revelations
What’s your market technique?
Jai Bheem will deal with guiding small city college students to know extra about alternatives in leisure and entrepreneurship. Different apps focus solely on leisure which brings them fame and cash. In addition to this there are specific social tasks of the youth which might be crammed solely via channelizing their energies in additional creativity and entrepreneurship. Our app has social consciousness. It would have all the weather that worldwide brief kind video apps have. The novelty of our app is that it’ll have extra drive for creativity and entrepreneurship.
What’s the additional launch schedule?
We’ll begin beta model of the app in today and can work on the feedbacks. We have now been working for greater than a yr to know this area and have been interacting with younger shoppers to know their mindsets. We’re taking our time to construct up a greater proposition and right combination of leisure and entrepreneurship.. The thought is to create an area for lot of children who can stream their artistic minds into income fashions. By December finish, we can be prepared for a World Launch.
What’s the significance of your app’s identify – JAI BHEEM?
The identify itself speaks about Indianness and equality. It underlines our dedication to serve in a artistic means and provide you with out-of-the field ideations. It will likely be an leisure with a sure philosophy, imaginative and prescient to succeed in the utmost artistic folks throughout the worldwide area and felicitate them and make each teenager acutely aware about their development and their entertaining artistic minds. This interactive app will open a plethora of entrepreneurial avenues of their respective fields. It would hand-hold you to deliver you into worldwide competitors.
And that of the App`s byline `UNLEASH YOURSELF`?
It’s symbolic to channelize the artistic energies of the brand new era. Youth in far distant locations have entry to the web however will not be conscious of any rewarding platform. We have to create that bridge and encourage them to unleash their expertise in a greater and constructive kind. This App will add on aspirational worth as properly it is going to interact them in additional artistic pursuits.
What’s the app`s subscription mannequin?
Initially will probably be free to obtain and solely after garnering a substantial base of customers, we will consider charging a nominal quantity. Our purpose is to warmth up the area of brief video apps. The teaser is just the start…
By Paresh B Mehta
